The Vignelli Canon was an informative read for me, and had many design tips and elements that I had never thought of before. As for the booklet itself, I thought it had an interesting look, and I like how some of his design elements were placed on the pages themselves, such as when he talked about grids and different font types. The pictures also added more interest for me, and altogether, it was a quick and entertaining read.
According to Vignelli, the three most important design aspects are semantics, syntactics, and pragmatics. These three terms basically amount to knowing the meaning behind what you are designing, and to be able to relate the design to your target audience. Furthermore, some other important aspects to design are an attention to detail, and discipline. As Vignelli states, “there is no room for sloppiness, for carelessness, for procrastination”. In other words, if your design is to become something tangible, than you will have to put in the effort, and have the discipline, to make it happen.
Another interesting idea that Vignelli presented in his booklet, was that ‘design is one’, instead of many different ones. This means that the design principle itself is the same regardless of the method or medium used, so these aspects (such as discipline) are important regardless of what the design is, or the way it was created. There are many other elements that Vignelli talks about, such as the timeless of design, and the visual power of a design, but the basic message stays the same; that without the three key design aspects talked about above, the design will not able to be successful.
After talking about all of the different intangible aspects to design, Vignelli moves on to the tangibles. In this section, he talks about elements such as paper size, font type, scale, and color. From this section, I thought the more important elements were grids and columns, correct typefaces, and texture/color. For example, Vignelli notes that “grids represent the basic structure of our graphic design.” So, even if you are able to closely follow the intangible design aspects, it is still important to remember that tangible elements also can have a big effect on the finished design. All together, there are many different aspects to design, and for something to be successful, they all need to be followed closely.